Comfort and Potential

Wednesday, November 6

Can I be honest with you for a second? This may seem a bit harsh, but hear me out.

The reason most people - maybe you - don’t change is because they don’t need to change. They have built a life of comfort, stability, predictability. Why disrupt that?

It’s that comfort - and more precisely, the desire for it - that is holding people back.

Because when you don’t need to change, growth gets shoved to the side. Discipline and commitment get put on the back-burner. Every decision is filtered through a lens of, “how do I stay comfortable?”

Comfort tells you that things are good enough. And good enough becomes a cage that prevents you from fully stepping into your potential.
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So how do you counter it? Set different goals, surround yourself with people who refuse to settle, acknowledge the cost of comfort.

You weren’t made to settle. You won’t make a difference by settling. You won’t make yourself or anybody else better by staying comfortable. You may have designed a life of comfort and thought that was the ultimate goal. But deep inside you know you’re leaving potential on the table. You know there is something more.

Reject comfort today. Step into your potential.
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Keep chopping wood. 🪵🪓

-Kevin