Outsourced Ownership

A reminder for leaders in sports, our BETTER newsletter goes out every Thursday morning. It’s where we released our new PowerBook called You Are The Culture. Get it here for free.

Thursday, October 9

When it comes to your growth, no one’s coming to save you.

You can hire coaches.
You can read the books.
You can listen to podcasts and follow all the right accounts.
And I believe you should do those things.

But you can’t outsource ownership.

No one else can do the work for you.
No one can build your habits.
No one can strengthen your mindset.
No one can create your discipline.

People can help you. They can guide you, challenge you, support you, advise you.
But they can’t own it.

And that’s where a lot of people get stuck.
They keep waiting for the perfect system, the right mentor, or some spark of motivation to carry them forward.

Growth doesn’t work like that.

At some point, you have to decide:
“This is on me.”

Your growth.
Your habits.
Your future.

You can’t delegate that. Own it.
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Keep chopping wood. 🪵🪓

-Kevin