Welcome to the BETTER system

Welcome to the BETTER system

In February, we rebranded Culture Wins, our sports leadership company, as BETTER. Drawing from our experience working with sports leaders and teams, we restructured and repackaged our offerings to enhance performance in three key areas: mindset, leadership, and performance. Over the last 6 months, we diligently sought to answer some crucial questions in order to better serve leaders in sports.

How can we support coaches in improving and overcoming challenges like drama, disconnect, frustration, and burnout? How do we empower student-athletes to thrive and develop into exceptional leaders? How do we help coaches better connect with the next generation of student-athletes? How can we foster stronger alignment between coaches and administration, ensuring shared goals and growth? Moreover, we explored the importance of coaches' well-being in providing a world-class student-athlete experience.

And how do we answer all of that with a system that doesn’t create more burden for coaches, leaders and student-athletes?

Because the best organizations run on systems. Systems for communication. Systems for culture development. Systems for building leaders.

Today, we’re excited to announce the BETTER system. An on-demand system that takes the best of what we’ve done and learned over the years to help leaders in sports - at every level - build better mindsets, become better leaders, and unlock better performance.

The BETTER system is this:

Team Talks: weekly videos, 8-12 minutes, for coaches to watch with their team whenever they want to (some High School coaches are even using them in the classroom). These cover topics like adversity, leadership, mental toughness, communication, accountability, commitment and more.
Culture Playbook: 10 videos with exercises for a coach/leader to do with their team that, when implemented, will create the foundation for an unshakeable, championship culture.
Player Cards: a card based on each person/player’s personality that helps you unlock communication to give them exactly what they need to be at their best.
Elite Athlete Index: a tool that looks at the mind, body and soul to assess what is holding back a player’s performance and next steps to help.
Elite Coach Assessment: an assessment to identify where assistant coaches are at their best, and what areas they need to grow in to develop a truly elite staff.
Head Coach Review: an ongoing discussion between head coach and AD (or sport admin) to align expectations and create a plan for growth.
Level Up Course: a six session course to help coaches move from coach to leader.
Culture Wins TV library: 60 videos to help develop your student-athletes into leaders. Content includes school/life balance, personality, mindset, NIL, personal branding and more.
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We know. Another thing to add to an already full plate. We get it. But this is not just another thing. This is the thing that makes all the other things better. This is the thing that reduces drama, increases connection and clarity, and gets your leadership and your program on the path to greatness.

Does it work? We guarantee it. We don’t guarantee championships but we do guarantee better culture, better influence, better relationships, better mindsets, better performance. Every team that has used these tools has gotten BETTER. We’ve worked with national champions, conference champions, state champions, award-winning coaches, ADs and student-athletes. We’re confident that you won’t find anything easier to implement that gets better results.

It is a proven system to improving mindset, leadership and performance. And we’ve made it so affordable that your coaches will be mad if they find out you didn’t get it for them.

Watch the free demo now, then chat with our team to get you rolling on the BETTER system.

Keep chopping wood. 🪵🪓

-Kevin